Cold Call Cover Letter Email Template
How on earth would you go about applying for a job at a company that’s not hiring? Well, that’s when a cold-contact cover letter comes in to play. In this short guide, you’ll discover how to create an outstanding cold-contact cover letter to ensure businesses can’t refuse your application, even when they’re not looking to hire!
What’s a cold-contact cover letter?
Cover letters are essentially a letter of introduction to the job you’re applying for. It complements your CV and goes into more detail about your skills, experience and ambitions, and offers an insight into your personality.
Typically you’d write a cover letter because you’ve seen a job advertised and you want to apply, right? Well, what about if a company isn’t advertising jobs, but you want to inquire about potential availabilities. That’s when a cold-contact cover letter comes into play. The aim is to sell yourself for a position that may not exist yet so that when an opportunity does arise, you’re the first person the recruiter thinks of.
Cold-contact cover letters can also be labelled as letters of inquiry, letters of interest, speculative cover letters or prospecting cover letters.
Is it worth it?
If you’ve tried everything to get a job and you’re still having no luck you may choose to hand out your CV to a few companies just in case they have some positions opening up that would suit you. Also, there may be a company or two that you want to work for, but they’re not hiring, so you choose to send a CV their way just in case.
These are both examples of cold-contact, but sending a CV alone isn’t enough to secure you a potential position; you need a cover letter to sell yourself effectively, too.
When writing a cover letter in response to a job ad, you’d use the job description to make sure you’re highlighting the skills and experience they’re after. Cold-contact cover letters are much trickier because you don’t have the luxury of the job description to guide you; instead, you have to assume you know what the company needs and prove that you can offer it.
Cover letters can take lots of time to carefully craft, but cold-contact cover letters may take even longer. Therefore, it’s best to stick with one or two companies that you want to work for and aim for them.
Do your research!
If you do decide to write a cold-contact cover letter, it’s essential that you do your research properly. You need to be sure that the company you’re approaching will be able to utilise someone with your skills and abilities; it’s no good talking about how you’ve got plenty of experience within construction if you’re planning to send your cover letter and CV to a PR firm.
So, when you’re researching the company, make sure you know exactly what they do and how they operate, so you can explain why you’d be such a good fit. Also, research their leading competitors and any latest news trends related to the sector to highlight that you’re a professional in the know.
It’s also extremely important to research who your CV and cover letter should be sent to. You might find a company address or a general recruitment email address, but you should look for a specific person to send it to – that way it’s less likely to get lost in the junk mail!
Keep an eye out for the head of recruitment; they’re the one you want to send your documents too; the personal touch makes a great first impression and lets them know you’ve done your research.
How do I write one?
Below is a template of the basic format of a cold-contact cover letter. It’s pretty much identical to any other cover letter, except you need to use your knowledge of the company and sector and your general initiative to craft it, rather than a job description.
[Address Line 1]
[Address Line 2]
[Address Line 3]
[Address Line 4]
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Your opening paragraph should be ready to hook the reader. Begin with a bold statement relaying exactly why you’d be a valuable asset to the company and why you want to work for them. Be clear in the fact that you’re going to make their company so much better, rather than suggesting that the company is going to help you.
Paragraphs 2 & 3:
This is your chance to share your skills relevant to the role you have in mind. You MUST use your experience to back this up, or your claims won’t be credible. Also, make sure these claims relate to the company’s needs and goals, or they simply won’t want to know – this is why research is so important! Now would also be a good time to mention any connections you may have with the company, but make sure your connection is comfortable with the mention first.
At this point, you need to address a call to action. Tell them that your CV is attached and request an interview, phone call, or meeting. You might even go small-scale and ask if the company is soon to be at any job fairs.
Yours sincerely,[Your name]
Hard copy or email?
The template above is for a hard copy of a cold-contact cover letter, in that it’s a formal letter designed to be posted! You might find that sending an email is a preferred or a more convenient form of contact for the head of recruitment though – and it’s probably easier to find their email address!
So, there are only a few minor changes to the format if you’re sending this cover letter via email. Firstly, you can remove the company address and your personal address. You might also want to consider changing the sign-off to something a little less formal such as ‘kind regards’ or ‘best wishes’.
Secondly, you need to come up with a subject line for the email. It could be something as simple as ‘inquiry for a sales role’, or something more daring like ‘want to hire someone who can increase sales by 20%?’.
Another great thing about sending an electronic copy is that you can attach links! Believe us; if a recruiter spots a link, they’re going to click on it, so why not use this to your advantage? Include your LinkedIn URL, and if your Twitter is an extension of your professional brand, include that as well.
Also, if you’ve got your website, blog, or any other type of online portfolio, tack that on too. These links should be placed neatly under your sign-off to create a professional looking signature.
Our 5 top tips
- You MUST find out who you’re contacting. Otherwise, you’re likely to be ignored. If you absolutely can’t find a relevant name to address the letter to, then change the salutation to ‘To Sir/Madam’ and the sign-off to ‘Yours faithfully’.
- Be creative in your opening. You can’t just say that you’re looking for a job within the company because it’s related to the career you hope to have. You need to wow the recruiter.
- Let your personality shine through. The point of a cover letter is so recruiters can get to know you in more detail. So while it’s important to be professional, don’t be afraid to explain things with a touch of character.
- Include a call to action. You need to prompt some form of contact or response as it’s just too easy for a recruiter you ignore you.
- Keep it short and easy to read. Of course, you want to squeeze all your best bits into the letter, but you need to write concisely and effectively. It should be no longer than an A4 page, and don’t worry if it’s less!
Example of a cold-contact cover letter
Below is an example of a cold-contact cover letter for someone seeking a sales position.
123 Any Way
01234 567 890
123 Any Way
1st January 2000
The information displayed on your website suggests that you are an extremely progressive company with an eye for detail in the property sector and that is exactly why I am interested in working for you. With my expert knowledge of six years working in sales, I believe I can assist the company to evolve into the leading brand.
I am currently working at a construction company as a sales manager. In this role, I act as a mentor for a team of twelve and frequently monitor performance to generate sales within the field on a daily basis, in addition to keeping our sales and expenditure forecasts on target. I oversee a lot of the strategic movement within the sales department, too, and as a result of my open-minded approach, I have exceeded the company’s ambitious sales targets by 20% year on year.
Not only do I have an indispensable skill set for sales and management, but I also have experience in the construction and property market. After graduating with an upper-second class degree in Planning and Real Estate, I have spent my career observing and identifying the performance of leading brands within construction and property. With my unparalleled industry insights, I have been extremely successful in securing sales and helping companies to the forefront of the market.
I would greatly appreciate the chance to arrange an interview to discuss potential job opportunities and the contributions I could make to the company. Please find my CV enclosed for your reference. I look forward to hearing from you.
Related Career Advice articles
Learn How to Write Cold Contact Cover Letters
Find out What to Include and See Examples
A cold contact cover letter is a document sent with your resume to companies that have not advertised job openings. Sending this letter provides you with an opportunity to be considered by the company for employment. Because writing this type of letter takes time, it's a good idea to only send cold contact cover letters to companies that you are very interested in working for.
What Information You Should Include in the Letter
As with an ordinary cover letter, your goal is to get the company's attention and show that you're a great candidate.
Writing a cold contact cover letter is much harder, however, since you cannot base your pitch off of the information provided in the job description.
In your letter, convey your interest in the organization, identify your most relevant skills and experience, and explain what you would offer the organization. Particularly since you're sending unsolicited correspondence, you should have a strong pitch or thesis statement for why you're worth considering.
For instance, you might say, "From the awards your company has received, it's clear that you make the very best of Widget X. However, the directions on how to assemble Widget X aren't as praised. That's where I can help: As an award-winning technical writer, I excel at explaining complex things in clear, simple language." Here are the basic elements you'll want to include in your cold contact cover letter:
A Good Hook
Start with a strong subject line — this will help ensure that the recipient will open the email, despite not recognizing the sender.
You can try aggressive subject lines like "Why you need a better event planner" or "Increase your sales 10%." Or, try more subtle approaches, such as "Quick request — marketing positions" or "Experienced marketer interested in company X." If you know someone in common, include the person's name in the subject line.
As well, you'll want to have an attention-getting first sentence that conveys both what you want (a job; an informational interview) and what you can offer.
What You Would Offer
Be clear about why you'd be an asset. This is where research comes in: You want to connect the company's needs and goals with your skills and abilities. Show how you're well-suited to help the company achieve its mission, whether that's selling more widgets or making on-time deliveries.
If You're Connected, Mention It
If you have a connection that you can mention, make sure to include that information in the first few sentences of the letter. (Always check beforehand to make sure the connection is comfortable with you including his or her name and prepared to recommend you.)
It's great to say you have a proven track record launching PR campaigns; even better to send a link to an article or press release about the campaign's success. Include link or attachments to your portfolio, writing clips, and any other relevant evidence of your work.
Include Next Steps
Conclude your email by offering next steps, such as a potential time for a follow-up call or a request for an interview or conversation. While your goal may ultimately be a job interview, smaller requests, such as an informational interview, tour of the company, or request for information on the next job fair, may more readily be granted.
Before You Send a Cold Contact Cover Letter
Is it worth it to send a cold contact letters? That's a tricky question to answer. As you can see, crafting a strong cold contact cover letter involves as much time — or even more! — than a cover letter written in response to a posted job description. And even with a strong, targeted letter, there's no guarantee that the company will be receptive to your overture.
However, that doesn't mean that cold contact emails never get results. If you email persuasively and convey clearly why the company needs someone like you, it can be far more attention-getting than one of many emails in a pile of cover letters responding to a posted offer.
Much of the success of a cold cover letter depends on timing, your understanding of the company, and the quality of your letter.
This technique is most likely to be successful when you're truly passionate about a company and believe you'd be an asset.
Before sending a cold contact cover letter, do your research. As well as knowing the company, you'll want to send your letter to the most appropriate person. Use LinkedIn to find out the names of managers or employees in the department where you'd like to work.
Cold Contact Cover Letter Example
The following is an example of a cold contact cover letter sent to an employer that hasn't advertised job openings.
Dear Mr. Paulin,
Independent schools such as Greenwood Elementary require a hardworking, organized administrative staff to ensure that the school runs successfully and efficiently. My administrative experience and organizational skills would help contribute to the long history of success at Greenwood School.
I have extensive administrative experience in an academic setting. For the past two years I have worked at the Early Childhood Center at XYZ College, where I alternated between running activities for the children and answering phones, scheduling parent-teacher meetings, and performing other organizational tasks.
I also served as an intern for the principal of 123 Elementary School, undertaking a variety of office assignments while also observing firsthand the day-to-day duties of an academic administrator.
I have attached my resume, and would love to speak with you regarding how I could make a significant contribution to Greenwood School's daily operations. I will call you within the next week to discuss arranging an interview. Thank you for your time and consideration.
Your signature (hard copy letter)
123 Main Street
XYZ Town, NY 11111